A six-week engagement to clean up your stack, ship a new site, win local search, and install the tools that let us prove it's actually working. Flat fee. No agency theater. No retainer trap. And nothing happens that you don't understand first.
What this is. Your business comes down to three things — new text messages, new phone calls, and new foot traffic. Everything else is plumbing.
What I'll do is make your website look right on the front end, get your local search working so people in Utah County actually find you, and set up the tracking so we can both see what's working. From there we keep tuning.
As easy as I hope this text exchange will be for you — that's the kind of working relationship I'm trying to build. Less of your time on tech stuff. More of it on the floor.
Want to see how fast? Send me a Shopify collaborator code in the next hour (here's how →) and I'll see if I can have your new site live by midnight tonight. I've done it inside a day for a client before. No commitment — you can decide tomorrow whether to keep it.
Before I pitch anything, here's what stood out from a clean look at your site, your local search picture, and the apps running underneath it. Each one is fixable.
Your site has no analytics installed at all. Right now, we literally cannot see what's happening on it — how many people visit, where they come from, what they click. Total blind spot.
Under the hood: No GA4, no GTM, no Meta Pixel, no Google Search Console wired to the site itself. Step 1 installs all of it.
Every phone call from the website is a black box. You have no idea which calls came from Google, which came from the site, which came from a friend's referral. The phone is your business and we have zero visibility into it.
Under the hood: No call tracking platform (CallRail, Twilio Voice, etc.). Step 1 installs a tracked number that records source, length, recording optional. ~$45/mo platform cost passed through at cost.
You have two different phone numbers on your own website. Header shows one, contact page shows another. Google reads this as two different businesses and splits your local SEO authority in half. Quick fix, big impact.
Under the hood: Header/footer show 385-598-4024, contact page shows 801-369-9870. The mobile tel: link is also malformed and dials the wrong number. Plus two different emails (jody@ and powersportsut@). Step 1 picks one of each and unifies across the site + every directory listing.
Your FAQ page is 90% snowmobile turbo content from the previous owner. Customers looking for UTV service get sent to a wall of stuff that doesn't help them hire you. The Force Turbos info should stay — but it shouldn't BE the FAQ.
Under the hood: The current FAQ even references "West Valley City, Utah" for installs — not Lindon. Step 1 rewrites the FAQ around local UTV/ATV service. Force Turbos content moves to a dedicated sub-page so the SEO value still counts.
R1 Industries is two miles up the road with over a thousand five-star reviews. They're not better than you. They just have a system for asking customers to leave reviews after every job. That's the wall we have to climb.
Under the hood: Reviews are the #1 local ranking factor. Step 3 installs an automated reviews-request SMS/email that fires after every completed job. Gets you to ~50 reviews in 90 days if you keep up the work quality you already do.
No upsells, no retainer creep, no surprises. You can read the whole thing in a minute.
I clean up the tech, ship a new site, take over your local search, and install the tools that let us see what's working. One fee, split 50/50, paid through Stripe. No surprises. Whatever it takes to ship it right is included.
I watch how the new site performs. We collect three months of clean data — what calls look like, what jobs convert at, what the baseline is. No charge during this window. The point is honest measurement before we talk performance pay.
Starting Month 4, I get $500/month base (basically a small retainer for keeping things tuned) plus a small cut of provable new business. Capped at $2,500/month so it never feels crazy. After 12 months we re-up or part friendly.
You don't have to read the small print. It's there if you want it.
Every app you're paying for, every random subscription, every broken thing on your site — I find it, fix what's broken, kill what's wasted. By the end you have a one-page document that lists everything you have, what it costs, and what to do with it. Plus we install analytics and call tracking so the next steps actually have something to measure against.
Under the hoodYou've already seen the preview. Step 2 swaps it into your live Shopify, wires up text-to-quote so customers can SMS you instead of calling, sets up the booking flow for FTP Certified inspections, and teaches you (or whoever helps you) how to add a new used UTV listing in under five minutes. If anything breaks in the two weeks after launch, I fix it free.
Under the hoodI take over your Google Business Profile and clean up your business listings across the internet. We build pages for the cities you actually serve (Orem, Provo, Pleasant Grove, American Fork, Lehi). And I install an automated reviews request that fires after every job — that's how R1 got to a thousand reviews. You get a one-page monthly scorecard you can read in 60 seconds.
Under the hoodYou're not running any ads right now — clean slate. I write three small-budget local campaigns tied to text-to-quote (not phone calls), set up tracking so every text and call ties back to a campaign, and give you cost-per-quote projections at three spend levels. You decide whether to spend a nickel. Ad management itself isn't included — you (or whoever you choose) press "go."
Under the hoodIf at any point you need work outside the standard engagement — ERP integration, NetSuite, QuickBooks, accounting automation, custom inventory feeds, anything that connects the shop to your back office — we can do it. But it's not bundled into the flat fee, and it never starts without your written go-ahead.
Most engagements never use this. It's here in case yours does.
Managed by me. Billed hourly. Itemized as a separate line on the invoice. You see every hour and what it bought before the next one runs.
Here's the plain English version: For three months after launch, I don't charge you anything. I just watch. We collect data on how many calls and texts the new site brings in, what they convert to in actual jobs, what your average job revenue is. That gives us an honest baseline.
Starting Month 4, I get $500 a month as a small retainer for keeping things tuned. Plus a small cut — 15% — of the incremental new business that's trackable to my work. Capped at $2,500/month no matter what, so the bill never gets crazy.
After 12 months we look at the numbers and decide together whether to re-up or part friendly. Either way, you keep everything I built. No software you'd lose access to.
A read-only look at your Shopify setup, sent via Shopify's official Collaborator flow — no password sharing, fully revocable in one tap. Built a step-by-step guide on my site so it's painless on your phone.
When you've sent the collaborator code, text it to me at 801-369-9870. By the time we meet I'll have a real assessment instead of a guess.
Step-by-step instructions, built for your phone. The collaborator email + a one-tap copy button are at the bottom of the guide.
holyaxis.com/access/shopifyI've spent the last decade building and scaling e-commerce brands. My current work is helping owner-operators get the tech and marketing parts of their business running on autopilot, so they can stay focused on the actual work.
I don't sell hours. I don't sell software you'd lose access to if you stop paying me. I scope work, ship it, and graduate. If you want me around after that on the performance phase, great. If you want to take it and run, also great.
I'll come to the shop or you can come to me — 30 minutes max. By then I'll know more about your stack than you do, and we can decide together whether to start the engagement or not.