For Jordan · Full Throttle Power From Preston Van Dyke · May 2026

I'll take over the tech. So you can stay on the floor.

Six weeks. Clean up the stack, ship a new site, win local search, install the tools that prove it's working. Flat fee. No retainer trap. Nothing happens you don't understand first.

Engagement$7,500 flat · 50/50 Timing6 weeks · then 3 months free observation After thatPerformance-based · capped
What I found in 30 minutes

Five real things, in plain English.

Before any pitch — what stood out from a clean look at your site, local search, and the apps running underneath. All fixable.

01

Your site has no analytics installed. We can't see who visits, where they come from, or what they click. Total blind spot.

Under the hood: No GA4, GTM, Meta Pixel, or Search Console on the site. Step 1 installs all of it.

ImpactCan't measure anything until this is fixed.
02

Every phone call is a black box. You can't tell which calls came from Google, the site, or a referral. The phone runs the shop and we have zero visibility into it.

Under the hood: No call tracking (CallRail, Twilio). Step 1 installs a tracked number — source, length, recording optional. ~$45/mo passed through at cost.

ImpactThis is the #1 thing we need to fix.
03

Two different phone numbers on your own site. Header shows one, contact page shows another. Google reads that as two businesses and splits your local SEO authority. Quick fix, big impact.

Under the hood: Header/footer show 385-598-4024, contact page shows 801-369-9870. The mobile tel: link is malformed and dials wrong. Two emails too (jody@ and powersportsut@). Step 1 picks one of each and unifies across the site + every directory.

ImpactR1 is winning local search partly on this.
04

Your FAQ is 90% snowmobile turbo content from the previous owner. Customers looking for UTV service hit a wall of stuff that doesn't help them hire you. The Force Turbos info should stay — just not as the FAQ.

Under the hood: The current FAQ still references "West Valley City, Utah" for installs — not Lindon. Step 1 rewrites it around local UTV/ATV service. Force Turbos content moves to its own sub-page so the SEO value still counts.

ImpactKilling service-keyword relevance.
05

R1 is two miles up the road with a thousand+ five-star reviews. They're not better than you. They have a system that asks every customer for a review after the job. That's the wall to climb.

Under the hood: Reviews are the #1 local ranking factor. Step 3 fires an automated review request after every completed job. ~50 reviews in 90 days if you keep doing the work you already do.

ImpactStep 3 closes this gap.
How this works

Three pieces. In plain English.

No upsells. No retainer creep. Read the whole thing in a minute.

Piece 01
$7,500 flat for the build
Six weeks · $3,750 to start · $3,750 on delivery

Clean up the tech, ship a new site, take over local search, install the tools that show what's working. One fee, 50/50, paid through Stripe. Whatever it takes to ship it right is included.

Piece 02
Three months free
Months two & three after launch

I watch the new site run. We collect three months of clean data — calls, conversions, baseline revenue. No charge. Honest measurement before any talk of performance pay.

Piece 03
Performance pay from Month 4
$500/mo base + small cut of new revenue · capped

$500/mo keeps me in the seat. Plus 15% of the new business I can prove I helped drive — capped at $2,500/mo so the bill never gets crazy. After 12 months we re-up or part friendly.

The build · six weeks

Four steps. Plain words first. Small print only if you want it.

Read the bold lines. Skip the rest if it's not your thing.

01

I clean up your tech mess.

Every app, every subscription, every broken thing on the site — I find it, fix what's broken, kill what's wasted. You end up with a one-page list of what you have, what it costs, what to do with it. Plus analytics and call tracking so we can measure what comes next.

Under the hood
  • Full software & app inventory + monthly cost report
  • Install GA4 + Google Tag Manager + Search Console verification
  • Install CallRail (or Twilio Voice) for trackable inbound calls
  • Fix the NAP mismatch — one phone, one email, one address everywhere
  • Fix the malformed mobile tel: link
  • LocalBusiness + Service schema deployed sitewide
  • Rewrite the FAQ around UTV/ATV service; move Force Turbos to its own sub-page
  • "Stack & SOP" document so you (or anyone you hire) can run it
Week 1–2
Foundation
02

Your new website goes live.

You've seen the preview. Step 2 swaps it into your live Shopify, wires up text-to-quote so customers can SMS you instead of calling, sets up the FTP Certified inspection booking, and shows you how to add a used UTV listing in under five minutes. Anything breaks in the two weeks after launch, I fix it free.

Under the hood
  • Deploy new homepage + service pages on your live Shopify theme
  • Text-to-quote SMS flow with pre-filled message templates per service
  • FTP Certified inspection booking form
  • Pre-owned vehicle template — new listings in <5 min
  • Enable Shop Pay + Apple Pay + Google Pay (vs. PayPal-only today)
  • Optional: enable Affirm/Klarna BNPL for $1K+ orders
  • 30-min training session, recorded for re-watch
  • 2 weeks of free fixes post-launch
Week 2–3
Launch
03

Local search starts working for you.

I take over your Google Business Profile and clean up directory listings across the web. Build pages for the cities you actually serve (Orem, Provo, Pleasant Grove, American Fork, Lehi). Install the review request that fires after every job — that's how R1 got to a thousand reviews. You get a one-page monthly scorecard you can read in 60 seconds.

Under the hood
  • Google Business Profile audit + rebuild (services, products, posts, Q&A)
  • Citation cleanup across 30+ directories (NAP single source of truth)
  • 5 city pages: Orem · Provo · Pleasant Grove · American Fork · Lehi
  • 5 service pages: clutch · belt · brakes · bearings · CV axle
  • Automated reviews request via SMS or email after each completed job
  • One-page monthly scorecard: GBP views, calls, direction requests, new reviews
Week 3–6
Local SEO
04

We build your ad strategy together.

You're already running ads — I start by auditing what's working, what isn't, and where the spend is leaking. Then rebuild around text-to-quote and the new tracking, and bring you three campaign drafts to react to. Nothing goes live until you're comfortable with it. Ad management itself isn't included — you (or whoever you choose) presses "go."

Under the hood
  • Audit of current ad spend + creative + targeting
  • 3 Meta campaign drafts: Service · Pre-Owned · FTP Certified Inspection
  • Recommended local spend tiers + projections at each level
  • UTM + GA4 + CallRail attribution so every text & call ties to source
  • No campaign goes live without your written sign-off
Week 4–6
Ads
All four steps, locked together

$7,500 flat · 6 weeks · $3,750 to start · $3,750 on delivery

$7,500
Flat. No surprises.
Only if you ever need it

Beyond the tech stack.

If you ever need work outside the standard engagement — ERP, NetSuite, QuickBooks, custom inventory feeds, anything that connects the shop to back-office accounting — I can do it. Not bundled. Never starts without your written go-ahead. Most engagements never need it.

Add-on rate

ERP, NetSuite, financial integrations.

Managed by me. Billed hourly. Itemized on the invoice. You see every hour and what it bought before the next one runs.

$65/ hour
After the build · Month 4+

How we grow together.

Your numbers. My math. Aligned on the same scoreboard — incremental revenue.

Edit any number. The table updates live.

Inbound. Phone + text.
What lands on the schedule.
Parts + labor, mixed services.
Current monthly revenue
Annualized
Your call → booked rate

Three honest scenarios on top of your baseline.

+10% +25% +50%
New revenue / month
My growth share 15%, cap $2,500
You keep / month
Your share of the upside
Annualized to you
You
Me

Plus $500/mo base — I stay in the seat reading the data. 12-month term. 30 days to cancel. You keep everything I build.

One small ask

One thing to let me start digging.

A read-only look at your Shopify, sent via Shopify's official Collaborator flow. No passwords. Revocable in one tap. Built a step-by-step guide on my site so it's painless on your phone.

Text the code to 801-707-1901. By the time we meet I'll have a real assessment instead of a guess.

Two-minute walkthrough
Open the Shopify access guide →

Step-by-step instructions, built for your phone. The collaborator email + a one-tap copy button are at the bottom of the guide.

holyaxis.com/access/shopify
Who I am

Operator first. Builder second.

Ten years building and scaling e-commerce brands. Now I help owner-operators get the tech and marketing running on autopilot so they can stay on the floor doing the actual work.

I don't sell hours. I don't sell software you'd lose if you stop paying me. I scope work, ship it, and graduate. Want me around after that on the performance phase, great. Want to take it and run, also great.

Next step

If this lands — lock it in.

Pay the deposit, send the collaborator code, pick a time this week. By the time we sit down, I'll know more about your stack than you do, and we can kick off Step 1 on day one.

Questions before paying? Text Preston back →

Engagement$7,500 flat · 6 weeks Payment$3,750 to start · $3,750 on delivery · paid through Stripe Billed byHOLY LTD CO · DBA HØLY Axis Proposal valid30 days from receipt